Let’s see what this week’s numbers say about online advertising, shall we?
- Automotive brand advertising looks like it will continue going down, according to a recent forecast from WARC Media. The projection shows this particular market will shrink by one-eighth, dropping by 12.4% year-over-year. That would mark the 7th decline in spending in a 10-year period.
- According to an article in eMarketer US retail media ad spend will hit $45.15 billion this year, an increase of almost 20% over 2022, according to our forecast. Growth will accelerate each year through 2027, when we expect spend to reach $106.12 billion.
- Also on eMarketer, you can find this report which states that nearly half of Latin America’s population—or 327.2 million people—will watch digital video content on their mobile phones this year, per our forecast. These findings can help media companies and advertisers reach consumers in an increasingly crowded streaming landscape.