This Week in Digital Advertising Data (April 15th, 2022)

Let’s see what this week’s numbers say about online advertising, shall we?

  • According to these stats on Tik-Tok, 92% of its users say that after watching a video, they take action such as sharing it with friends, following the brand, researching or even buying a product. Great place for Ads may I say…
  • As reported by Stackla, 79% of people say User Generated Content (meaning anything online that has been created by contributors rather than the brand itself) highly impacts their purchasing decisions. 85% of users are found to be more influenced by this type of content rather than any other.
  • US mobile gaming ad revenues will reach $6.26 billion in 2022, up 14.0% from $5.49 billion in 2021. Prediction is a double-digit growth will continue through 2024. This means big business for in-game advertising platforms, such as Anzu, which recently raised $20 million from names like NBCUniversal. You can dive deeper on this report by eMarketer.



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