Which will the payment method be? Well, that’s why we are here today. Not to debate on paying cash or credit card, but whether it’s more convenient for you to pay your PPC a prefixed amount every month plus a percentage of the Ad Spend, or hire someone through a Performance Model. Of course, these three possibilities have their own pros and cons, and today we’ll be reviewing them deeply, in order to figure out in which cases they happen to be the best and worst choices to make. So let’s start with a quick explanation and review of both, shall we?