You may be interviewing an awesome professional, who has years of experience in your industry, and that seems to be a perfect fit for your company. But, for some reason, you feel hesitant about hiring them. Or even worse, you actually hire that PPC, and end up discovering that he actually was, for any reason, a terrible addition to your team. But how could this happen? Well, that’s what brings us here today: what are those things that we should pay attention to during our PPC selecting process, that we won’t find just by reading a resume?