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Do you want a PPC that only follows orders or who pushes back?

Do you want a PPC that only follows orders or who pushes back?

Recently we’ve been diving into how much we care about our PPC’s personalities in order to hire them, and, to make it even more specific, if we should choose one who has higher technology skills or people skills, so today we are going to be discussing whether to hire a […]

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Is it better to have a PPC with the human touch or who uses the latest and greatest tools?

Is it better to have a PPC with the human touch or who uses the latest and greatest tools?

In the past weeks, we’ve been discussing the importance of fit when hiring a PPC, and why it should always be a priority to hire someone who matches the culture that you are interested in building for your organization. However, the problem comes when you just don’t know what kind […]

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8 qualities you should look for when hiring a PPC Expert

8 qualities you should look for when hiring a PPC Expert

Each year global ad spend across every major PPC channel is growing higher and higher… And this growth isn’t happening for no reason.  It’s happening because of how the PPC model works.  I assume you must have heard of the “spend money to make money” theory.  From social channels to […]

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Should you look to hire a PPC Expert through social media?

Should you look to hire a PPC Expert through social media?

It’s helpful to hire a PPC expert. But to find one, should you use social media to help you? First, let’s step back and make sure we understand why it’s important to help a PPC run your campaigns. In addition to knowing how to use the PPC platforms and the right […]

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How to work with a PPC from a different time zone?

How to work with a PPC from a different time zone?

If you’ve been with us for a while now, you might remember a small talk we had about this subject when discussing whether or not to hire a PPC from another country, but even then we didn’t get to develop on it as much as I’d like to. So today […]

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Protip: Find a PPC that knows about your specific Google Ads’ policies

Protip: Find a PPC that knows about your specific Google Ads’ policies

The most common struggle among the PPC world, the one you’ll always find in every PPC community, forum, group chat, or any sort of communication method between PPCs, comes down to one particular question: Why did Google Ads shut down my account? And the answers to the said question may […]

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Should I hire a PPC agency or an individual expert?

Is It Better To Opt For A PPC Individual Or Agency?

If you’re looking to hire a PPC to help promote your brand, you may be wondering whether you should opt for an individual or agency. While this is a widely debated topic, it’s not discussed in meeting rooms as often as it should be. Choosing between hiring the services of […]

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Should I hire a PPC from another country?

Is It A Good Idea To Hire An International PPC?

Given that the world’s in utter turmoil and any country with a sizable population won’t let anyone leave the house, the only option several professionals are left with now is to work from home. As those in marketing and similar fields have recently discovered, this is not necessarily a drawback. […]

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The importance of fit when hiring a PPC

The importance of fit when hiring a PPC

So the other day, while I was writing the article on hiring a foreign PPC, I pointed out two items that, I believe, require much more importance than the one given to it: Culture and Personal Preferences. These two mixed together give us a fundamental aspect to consider whenever we […]

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Should I hire a PPC or use a PPC as an Affiliate?

Should I hire a PPC or use a PPC as an Affiliate?

Many moons ago, the Advertising Industry was just giving its first steps and everything was new to discover and create and everyone was curious, excited, and, of course, so easy to target and sell to. Nowadays, the world of Advertising Campaigns has gotten more and more complex and the competitive […]

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Should I hire a friend as my PPC specialist?

Should I hire a friend as my PPC specialist?

Hiring a PPC specialist can be a very long and very annoying process where you meet 100 different people and none of them seem to suit your needs and requirements. All of a sudden, you realize you can take a very easy shortcut: You are good friends with a guy […]

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