Display Ads, Adwords & Programmatic Online Advertising Blog, News, Analysis & Opinion

Criteo: What's Their Reputation in the Programmatic Space?

Criteo: What’s Their Reputation in the Programmatic Space?

Since its development, Criteo has become a company that is a global leader in commerce marketing. So, if it is such a major player in the industry, should you try running your programmatic ads on Criteo? There are two sides to the question that we can consider.  On the positive […]

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Pro-Tip: If you're going to do display, be on top of the fraud

Pro-Tip: If you’re going to do display, be on top of the fraud

If there is an open secret in the display ad industry, it is that fraud is rampant. It is everywhere, it is non-stop in display networks.  Fraud is not that much of a secret, many articles document fraud. This one, for example, shares “The Ultimate List of Click Fraud & […]

Read more: Pro-Tip: If you’re going to do display, be on top of the fraud