Display Campaigns (General) Archives - Page 4 of 8 - Google Ads, Display Ads Deep Dive

Display Campaigns (General)

In the future, Display Ads will even hunt you in your dreams

Ever since Alexa first came out, I’ve been freaking out about the possibility of a future where technology became so smoothly a part of every single aspect of our life, we just became unable to tell if they were actually being more of a human being than a tech product.

Display Ad Reviews, Display Campaigns (General)

Ad Review: Analysing An Ineffective Ad

Over the past year, I may have viewed more Display Ads than I have in the years since I started actively using the internet. I come across so many ads a day in and day out that I initially believed I was tuning these out subconsciously and only focusing on the content I wanted to view (Ad Fatigue much?), both for work and for entertainment purposes. However, with time I've realized that this isn't true at all – I've been registering each ad I come across and have slowly developed a critical eye for these.

Display Campaign Secrets & Tips, Display Campaigns (General)

06 Easy Ways to Improve Your Click through Rates.

As you may already know, click-through rate is measured by the number of clicks divided by the number of impressions your ad campaign is getting. In this article, we are not going into the details of it, however, if you are interested you can check it out here. In today’s post let’s talk about a few ways we could look at to improve our CTR Rates and achieve a balanced click to impressions on our campaigns.

Display Campaign Secrets & Tips, Display Campaigns (General)

Are you ready to have a blacklist of websites for your Ads?

In the world of Digital Advertising, there are little things as important as where you place the awesome Ads you launch. Basically, this is the key point of your complete strategy, because it will determine not only how many people see, and click on your Ads, but also what’s your Ad linked with. The placement that you choose says a lot about your brand, and about its whole image, which is why publishers care so much about it and about figuring out the best way to do it. And this is not just about carefully choosing the audience you’ll target, but also where you are going to meet them.

Display Ad Design, Display Campaigns (General)

Is the era for display ads coming to an end?

Here are a few reasons why I believe as advertisers we need to start finding modern alternatives over traditional advertising methods.

Display Ad Design, Display Campaigns (General)

Why take out a Display Ad anyway?

Just a couple of days ago, I was having a coffee with an old friend that works in the Communications Department of a big company (that shall remain anonymous, of course), and was having trouble with a campaign that’s coming ahead. So she told me they were launching a new product, which was not actually new but was now targeted for a different audience than their traditional one, and were asked to create pretty much the most efficient campaign ever created and combine both PR and Marketing (I believe she named it in a cool way, something like Global Strategic Communication). So, of course, the Marketing guys came in all about throwing Display Ads, and my old friend’s first thought was “Why take out a Display Ad anyway? Are they even working anymore?” and that’s what brings us to today’s topic: Why do we still choose to take out Display Ads?

Display Campaigns (General)

Display Network advertising and Programmatic advertising

The differences between Google display ads and programmatic advertising, in general, can confuse a lot of marketers of all experience levels with complicated-sounding words being thrown around, and sometimes it can be hard to keep up with these terminologies. So before you go on pulling your hair out trying to figure all of this out, keep reading because we did our fair share of hair-pulling to put together this quick guide for you.

Ad Platforms, Display Campaigns (General), Google Ads (Adwords)

Google Shopping’s ban on digital products: The complete guide on what not-to-do

At this point, maybe we should just create a new blog category named “Everything that Google won’t let you do anymore”, right? It’s not a surprise these days to wake up in the morning, grab your phone (because I won’t believe it if you tell me your day starts any differently), enter your go-to advertising news portal (about that: ever heard of this great one named Display Ads Deep Dive? I heard they are awesome), and found out that Google has now updated their policies (as always, on behalf of users’ privacy) and prohibited something new.

Ad Platforms, Display Campaigns (General)

I have a FLoC of one, am I unique already?

So none of us should have gotten surprised when they came up with this brand new awesome problem-solving strategy named FLoC, or Federal Learning of Cohorts, or, you know, the groups of sheep that just go along altogether. And it didn’t take long until the whole Ad world decided they hated FLoCs, so much that if you google “Google’s FLoC”, all you get is a huge list of articles dedicated to rip FLoCs apart. But that’s not why we are here today. So, first of all, let’s talk about what FLoCs are really all about.

Ad Platforms, Display Campaigns (General)

Automatic Placements or Manual Placements – Which one should you use for your Display Campaigns?

Smart advertisers are concerned about two things. Increasing conversion rates and reducing costs per conversion… without these two everything else comes secondary.

Ad Platforms, Display Campaigns (General)

Your Ad should not look like an Ad

The reason you need to have a strong ad is to get that click, in comparison to your competitors.

Display Campaigns (General)