Display Ads, Adwords & Programmatic Online Advertising Blog, News, Analysis & Opinion

Display Campaigns (General)

HomeDisplay Campaigns (General)
How important is it that your PPC is a team player?

How important is it that your PPC is a team player?

Whenever we are thinking of hiring a PPC, there’s always a lot of things to consider, and a very important one is how well our PPC fits with our companies. But today we are going to dig even deeper on this subject, and we’ll dive into the question of whether […]

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On Facebook’s privacy controversy: Was this brutally stalker-y Ad Campaign fairly banned?

On Facebook’s privacy controversy: Was this brutally stalker‑y Ad Campaign fairly banned?

The online advertising industry keeps getting more and more competitive every day, and facing that situation is that our big ad giants need to come up with better, more innovative strategies, and hide them behind the “we are doing this for user’s privacy!” curtain. And this just doesn’t surprise us […]

Read more: On Facebook’s privacy controversy: Was this brutally stalker‑y Ad Campaign fairly banned?
Is Facebook intending to seal off its Ads borders?

Is Facebook intending to seal off its Ads borders?

It is not a surprise that Ad Platforms now more than ever are promoting their “privacy” and “protecting the users” ideas just to gain profit for themselves, we’ve seen it more than a few times with, for example, Google’s FLoCs and new content restrictions, but it still every now and […]

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Are Typos In Ads Intentional?

Are Typos In Ads Intentional?

If you’ve come across an ad while browsing the internet that features a glaringly obvious spelling mistake, your immediate instinct might be to check which brand the ad is from. And why shouldn’t you? An error as basic as a typo is not to be expected from reputed brands that […]

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Can Google Display Ads Say ‘Click Here’?

Can Google Display Ads Say ‘Click Here’?

Google Ads formerly known as Google Adwords Is an online advertising platform developed by Google. If you are looking to promote your business online, google display ads can be a great way to reach people who are browsing the net through their mobile devices, checking their Gmail, or watching videos […]

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Is the wording for the headlines the best choice for Ads?

Is the wording for the headlines the best choice for Ads?

In the world of article writing and Ad creating, we always tend to face the same problem: How to get people to be interested in the first thing they see? Meaning, how to get a headline or the wording of an Ad to be attractive for those who see it. […]

Read more: Is the wording for the headlines the best choice for Ads?
The importance of keeping your personal and work life (and accounts) separate

The importance of keeping your personal and work life (and accounts) separate

When I got my first work email (a long time ago), I remember having this professionalism sensation that that email would lead me to great achievements and opportunities that my personal one could never reach. I continued to feel this joy every time I got a new one, and I […]

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The Paradox Of Google Ad Settings

The Paradox Of Google Ad Settings

If you spend an unhealthy amount of time on Google (who doesn’t?), then you’ve likely come across thousands of Display Ads in the past few years. It doesn’t take much digging around to discover that these ads are chosen for us based on our past searches on Google and our […]

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How To Make Display Ads Personal Without Appearing Invasive

How To Make Display Ads Personal Without Appearing Invasive

Personalizing display ads is arguably one of the most important factors contributing to their immense popularity. After all, if users feel like an ad is speaking to them on a personal level, they’re more likely to view the product or service on offer favorably….or are they? There’s a fine line […]

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Pro tip: Double-check the URL before completing an official payment

Pro tip: Double-check the URL before completing an official payment

For a while now, in the Marketing and especially in the Advertising industry, we’ve been facing this terrible issue called Ad Fraud and the effects it has on our metrics, analytics, and, obviously, on our budgets. However, today we are discussing this problem from a different perspective than we usually […]

Read more: Pro tip: Double-check the URL before completing an official payment
Is it better to have a PPC with the human touch or who uses the latest and greatest tools?

Is it better to have a PPC with the human touch or who uses the latest and greatest tools?

In the past weeks, we’ve been discussing the importance of fit when hiring a PPC, and why it should always be a priority to hire someone who matches the culture that you are interested in building for your organization. However, the problem comes when you just don’t know what kind […]

Read more: Is it better to have a PPC with the human touch or who uses the latest and greatest tools?