Display Campaigns (General) Archives - Page 3 of 8 - Google Ads, Display Ads Deep Dive

Display Campaign Secrets & Tips, Display Campaigns (General)

When Display Ads Merit Additional Spending

It can’t always be easy to keep track of how you’re spending money on your Display Ad Campaign. No, honestly, it can be quite a task to work within a budget while trying to have your ads reach maximum people. PPC marketing is no child’s play; more often than not you may end up spending a lot more on this form of advertising than you’d have taken into account. So the question inevitably arises: when is such additional spending required or justified?

Display Campaigns (General)

Guess who’s jumping right into the cookie apocalypse

In the past few months, pretty much everyone in the advertising world has been going insane about the same issue: Google (and its competitors, and its allies) has been dropping one million bombs on every advertiser’s strategy, ever since they gave their first steps towards their Privacy Sandbox Initiative. So since they first announced that third-party cookies were no longer going to be acceptable, and even going through a lot of content policy updates, to reach the point of launching a new way of collecting users’ data, all in the name of protecting their privacy.

Display Ads News, Display Campaigns (General)

The Link Between Display Ads And Robo-Advisors

For those of you who have come across the term Robo-advisor before but aren't fully familiar with what it means, it's a digital platform that gives you advice on how you can invest your money. Now, this isn't as simplistic as I'm making it sound because several aspects make up Robo-advisory services.

Display Campaigns (General)

Facebook latest policy updates on Ads about Social Issues, Elections and Politics

Facebook says that they are doing their best to improve ad transparency and election integrity throughout their ad campaigns with regard to Ads about Social Issues, Elections, or Politics.

Ad Platforms, Display Campaigns (General), Google Ads (Adwords)

A Google Script that creates your blacklists websites? Count me in!

Have you heard of Google Ads Scripts? Well, if you haven’t, let me do a quick summary for you: You know how every day you wake up, have a cup of coffee, and run the same usual checks on your different ad campaigns, and then proceed to make the necessary corrections? For example, you see that a certain Ad has been receiving more clicks than another, so you go ahead and increase its online presence, or you see that certain keywords haven’t really been searched for so much, so you remove them, among many other changes you can make. Google Ads Scripts is a tool developed by Google Ads to help you skip that tedious task, and run your checks and corrections for you.

Display Campaign Secrets & Tips, Display Campaigns (General)

When your Ads are not really meant to get you sales

It seems we are facing an era where Ads are just not all about sales; but why would I take out an Ad if it wasn’t for sales purposes? Well, that’s what we’ll be discussing in-depth today fellas.

Display Campaigns (General)

Are Click-Baity Ads helping your campaigns?

Click bait ads can surely boost your bounce rate and website traffic, but only for a short time.

Ad Platforms, Display Campaigns (General)

Pinterest’s steps towards body-positivity in the Display Ad department

In the past few months, we’ve been seeing a lot of updates on the Display Ad content front, and it seems that Pinterest has now decided to come on board the restrictions party. However, in this case, reasons seem to make a lot more sense, and they also went very transparent on the benefits that will create for them to have updated their weight-loss display ads launching conditions.

Display Campaigns (General), Google Ads (Adwords)

Have you heard about Google Ads scripts?

As you may already know by now because my bio says so and I keep bringing it up, I for sure am what you’d call a theater geek, but no matter how much I’d love to go all-pitch on the most amazing scripts in the history of theatre, that’s not what brings us here today because today is all about Google Ads’ scripts. And, just in case you haven’t heard of them yet, we’ll dive into the specifics and the benefits that using them can bring to your Ads strategy.

Display Ad Design, Display Campaigns (General)

What These 5 Greek Philosophers Can Teach Us About Business & Marketing.

Let’s look at a few philosophical figures who have inspired even modern-day marketers when it comes to thinking out of the box and taking rational decisions.

Display Campaigns (General)

The plot twist on Facebook’s war against political advertisers: banning the researchers investigating them to protect them?