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Display Campaigns (General)

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The Placebo Effect of Google Ads Settings

The Placebo Effect of Google Ads Settings

A few days ago, my colleague Morgan and I had an interesting conversation about Google Ads’ personalization settings page. I started to wonder when you change these settings, do you truly have an influence over which kinds of Google Display Ads appear on your websites? In this conversation, Morgan told […]

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The Magic of Managed Placements

The Magic of Managed Placements

Recently, I’ve been creating placement lists for Google Display Ad campaigns. I use different keyword phrases then compare the results. I do this a lot, sometimes I even dream about it…  Today we are going to give you some good advice about how to do this in the best way. At […]

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Display Network vs. Programmatic Advertising

Display Network vs. Programmatic Advertising

The online advertising industry is fast-paced and always changing. It is filled with different options and features that can sometimes get confusing. It is very important to get to know the different tools we have at our disposal. This is the only way we can choose what is best for […]

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Rules of Thumb for Choosing Programmatic or AdWords

Rules of Thumb for Choosing Programmatic or AdWords

With so many developments and options in the world of online advertising, it is difficult to choose the route that is the best fit for your project.  Here are a few suggested rules of thumb to help you decide whether to go the AdSense route or the Programmatic route when […]

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News Exclusion List for Your Display Campaigns

News Exclusion List for Your Display Campaigns

As COVID-19 became an increasing problem all over the world, it began to affect more aspects of life than just health and the economy. New questions came up when thinking about how to deal with this situation, even in the world of online advertising.  When the virus started to become […]

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Adwords Display Planner, RIP.

Adwords Display Planner, RIP.

Do you remember the good old days of the Google Display planner? It was the perfect tool to estimate the number of people who would see one of your campaigns. Display planner allowed you to experiment with a number of keywords to see the impressions your ad would get. It […]

Read more: Adwords Display Planner, RIP.