Display Campaigns (General)

Why Are Digital Ads Becoming Less Effective Nowadays?

Here are a few reasons mentioned that can make the ads less effective nowadays. However, marketers or advertisers should work on the pain points to make digital ads successful like they used to be before.

How to Step Up Google Ads around Holidays or Events?

Holiday traffic is unpredictable. When your target audience is searching for a specific product or service during holidays or events, make sure you are there to offer your best deal. You can catch the holiday wave by setting up your Google ads campaign accordingly. However, make sure that you follow the trusted tips to boost your sales.

The Link Between Data Consent And Display Marketing

With increasing concerns over how consumer data is being used by modern day marketers, it’s now more important than ever to explore the link between data consent and display marketing. Of late, reliable statistics have indicated that there’s more than just a surface-level connection between consumer data and advertising patterns. After all, there’s a reason why companies like Facebook have come under fire over the years for sharing user data with third parties.

When ads get a bit too… personal?

For a while now, there’s been some controversy towards how users' info should be used, and the way users' privacy should be handled. Even Google a couple of months ago released their Privacy Sandbox -- followed by their very own (and very hardly criticized) Google’s FLOCs strategy. And the thing is, since we are all putting our efforts towards creating a future where users' safety can never be jeopardized in order to improve ad revenue (or so we say), some things can just no longer be allowed… or can they? 

How An App For Reporting Sexual Harassment Can Benefit The Display Ad Industry

Those who work in the advertising industry aren't altogether unfamiliar with the rampant sexual harassment that occurs during and after a workday here. With Display Ads slowly overtaking other forms of marketing, it logically follows that the issues which women (and men) face with harassment are alarmingly high, to say the least. Considering other media industries such as the TV and film industry are now launching apps to facilitate the reporting of sexual harassment, why should the Display Ad industry lag behind?

The (un)official complete guide to spotting scam ads on Facebook

Ad fraud is a huge problem that most advertisers are freaking about, and so are the biggest brands. And even though most of us know a thing or two about what to look for when detecting if something is or is not fraud, normal users who are not that much into digital marketing don’t have the same luck. So today, we’ll be deep-diving into all the red flags that could be showing that a certain ad is, in fact, fraud, shall we? 

On the anti-FLoCs movement: Amazon also refuses to join Google

For a couple of months now, every marketer’s life has been mostly dedicated to trying to figure out what it is that they’d do once the cookie apocalypse arrived. Basically, it’s been all about clutching at straws (being straws cookies) and pretty much hoping that the day where they are truly gone never shows up. However, since we do know that the day will come, we now go the extra mile to find out how it is that we are supposed to target the right audience for our ads or create functioning funnels. And facing this situation, a couple of months ago, Google introduced their solution to marketers’ problems: FLoCs. 

What’s the best suited organizational structure for your company, and for your PPC?

When it comes to defining your company’s general style, the organizational structure you’ll choose and build will absolutely make the difference not only in the way you’ll work, but also in the way decisions are made, how things get done, and whom you’ll hire to do them. So today, we’ll dive into the specifics of how an organizational structure is defined, the different types, and the kind of PPC you should choose according to your company’s structure. 

How can publishers get a bit more data-ethical?

For a couple of months now, and maybe even more than months, our big ad tech giants have been ongoingly taking steps towards protecting users’ privacy, or so they say. Leaving the what’s the real reason debate aside, facts are still facts, and the reality is that both Facebook and Google (followed by the rest of the online advertising leaders) have been continuously launching new policies and updates in the name of pursuing publishers’ morality best practices. 

The Relationship Between Phone Usage And Display Ads

The other day I met a friend at a café after work (seems a little strange that we can do that again, doesn’t it?) and among other things, we discussed how much time we spent on our phone over the past year. I told her how tired I was of watching Instagram Reels every day and how much time I inevitably end up wasting on them. The response I then received from her went something like, ‘You think you’re wasting time on your phone? The other day I checked my screen time and it turned out to be 10 hours!’

The Link Between Challenges Faced By Display Ads And Content Marketing

If you aren’t very familiar with the nuances of content marketing and display ads, you may be confusing these two advertising strategies with each other. After all, how different can two online advertising strategies be? As it turns out, very different, and very similar! These two popular forms of Digital Advertising have their set of pros and cons each, with most marketers preferring one over the other.