Display Ads, Adwords & Programmatic Online Advertising Blog, News, Analysis & Opinion

Display Campaigns (General)

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Display Network advertising and Programmatic advertising

Display Network advertising and Programmatic advertising

With each passing year, the world of online advertising industry develops and changes at a rapid pace with more and more technologies and tools being made available for advertisers and performance marketers to dive into figuring out how to get people’s attention. The differences between Google display ads and programmatic […]

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Google Shopping’s ban on digital products: The complete guide on what not-to-do

Google Shopping’s ban on digital products: The complete guide on what not-to-do

At this point, maybe we should just create a new blog category named “Everything that Google won’t let you do anymore”, right? It’s not a surprise these days to wake up in the morning, grab your phone (because I won’t believe it if you tell me your day starts any […]

Read more: Google Shopping’s ban on digital products: The complete guide on what not-to-do
I have a FLoC of one, am I unique already?

I have a FLoC of one, am I unique already?

As you probably know and probably takes 90% of the space in your brain dedicated to the Ad Industry, for a while now, Google has been taking more and more steps on its way to guarantee its users’ privacy safety. Meaning they are taking more and more actions to prevent […]

Read more: I have a FLoC of one, am I unique already?
Automatic Placements or Manual Placements – Which one should you use for your Display Campaigns?

Automatic Placements or Manual Placements – Which one should you use for your Display Campaigns?

Smart advertisers are concerned about two things. Increasing conversion rates and reducing costs per conversion… without these two everything else comes secondary. Running Google ads is a great opportunity to get in front of people who are actively looking for your product or service. But here’s the big downside… Other […]

Read more: Automatic Placements or Manual Placements – Which one should you use for your Display Campaigns?
Your Ad should not look like an Ad

Your Ad should not look like an Ad

The reason you need to have a strong ad is to get that click, in comparison to your competitors.  Google is in the business of getting clicks, nobody likes ads that don’t attract any click. You won’t like it, Google totally won’t like it, and obviously from the audience point […]

Read more: Your Ad should not look like an Ad
7 Ways to Prevent Click Fraud on Your Account

7 Ways to Prevent Click Fraud on Your Account

Did you know that as per Ad Fraud Statistics for every $ 5 spent on digital ads, Click fraud takes up $1? Costing advertisers more than $ 35 billion in global ad fraud losses!  Phew! Take a moment to let that sink in… If you are running any kind of Pay […]

Read more: 7 Ways to Prevent Click Fraud on Your Account
How Gender Identity Can Influence A Display Ad Campaign

How Gender Identity Can Influence A Display Ad Campaign

It’s no secret that Google has been using Data Analytics to target users based on the gender they identify with for years now. The demographic reports Google provides you with to track the gender of your audience may be a useful feature, but have you ever wondered what makes it […]

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How To Beat Banner Blindness

How To Beat Banner Blindness

No one has an unlimited attention span. Given the fast-paced world we live in and the limited time we get to spend on the internet every day, it’s hardly surprising that we don’t pay attention to everything we see online. Okay, who am I kidding? Most of us spend hours […]

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How important is it that your PPC is a team player?

How important is it that your PPC is a team player?

Whenever we are thinking of hiring a PPC, there’s always a lot of things to consider, and a very important one is how well our PPC fits with our companies. But today we are going to dig even deeper on this subject, and we’ll dive into the question of whether […]

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On Facebook’s privacy controversy: Was this brutally stalker-y Ad Campaign fairly banned?

On Facebook’s privacy controversy: Was this brutally stalker‑y Ad Campaign fairly banned?

The online advertising industry keeps getting more and more competitive every day, and facing that situation is that our big ad giants need to come up with better, more innovative strategies, and hide them behind the “we are doing this for user’s privacy!” curtain. And this just doesn’t surprise us […]

Read more: On Facebook’s privacy controversy: Was this brutally stalker‑y Ad Campaign fairly banned?
Is Facebook intending to seal off its Ads borders?

Is Facebook intending to seal off its Ads borders?

It is not a surprise that Ad Platforms now more than ever are promoting their “privacy” and “protecting the users” ideas just to gain profit for themselves, we’ve seen it more than a few times with, for example, Google’s FLoCs and new content restrictions, but it still every now and […]

Read more: Is Facebook intending to seal off its Ads borders?