Display Ads, Adwords & Programmatic Online Advertising Blog, News, Analysis & Opinion

Display Campaigns (General)

HomeDisplay Campaigns (General)
Have you heard about Google Ads scripts?

Have you heard about Google Ads scripts?

As you may already know by now because my bio says so and I keep bringing it up, I for sure am what you’d call a theater geek, but no matter how much I’d love to go all-pitch on the most amazing scripts in the history of theatre, that’s not […]

Read more: Have you heard about Google Ads scripts?
What These 5 Greek Philosophers Can Teach Us About Business & Marketing.

What These 5 Greek Philosophers Can Teach Us About Business & Marketing.

From the ancient times to the present, Greece has been the home of numerous significant historical events and figures who have shaped the country’s history and influenced the world’s trajectory.  The foundations of modern civilization were laid by people with talent, inspiration, and vision. Some things never change, even if […]

Read more: What These 5 Greek Philosophers Can Teach Us About Business & Marketing.
In the future, Display Ads will even hunt you in your dreams

In the future, Display Ads will even hunt you in your dreams

Ever since Alexa first came out, I’ve been freaking out about the possibility of a future where technology became so smoothly a part of every single aspect of our life, we just became unable to tell if they were actually being more of a human being than a tech product. […]

Read more: In the future, Display Ads will even hunt you in your dreams
The Ad version of “do as I say, not as I do”

Ad Review: Analysing An Ineffective Ad

Over the past year, I may have viewed more Display Ads than I have in the years since I started actively using the internet. I come across so many ads a day in and day out that I initially believed I was tuning these out subconsciously and only focusing on […]

Read more: Ad Review: Analysing An Ineffective Ad
06 Easy Ways to Improve Your Click through Rates.

06 Easy Ways to Improve Your Click through Rates.

As PPC advertisers we desire to have a higher click through rate on our ad campaigns… which’s natural to us As you may already know click-through rate is measured by the number of clicks divided by the number of impressions your ad campaign is getting. As creative as we try to be, […]

Read more: 06 Easy Ways to Improve Your Click through Rates.
Are you ready to have a blacklist of websites for your Ads?

Are you ready to have a blacklist of websites for your Ads?

In the world of Digital Advertising, there are little things as important as where you place the awesome Ads you launch. Basically, this is the key point of your complete strategy, because it will determine not only how many people see, and click on your Ads, but also what’s your […]

Read more: Are you ready to have a blacklist of websites for your Ads?
Is the era for display ads coming to an end?

Is the era for display ads coming to an end?

Okay let’s face it, The demand for display advertising is dying… Remember the times when display advertisements used to be the thing and you couldn’t wait to start creating your own banner ads and start testing out their reach, conversions, and performance? The times where you could reach thousands of potential clients […]

Read more: Is the era for display ads coming to an end?
Why take out a Display Ad anyway?

Why take out a Display Ad anyway?

Just a couple of days ago, I was having a coffee with an old friend that works in the Communications Department of a big company (that shall remain anonymous, of course), and was having trouble with a campaign that’s coming ahead. So she told me they were launching a new […]

Read more: Why take out a Display Ad anyway?
Display Network advertising and Programmatic advertising

Display Network advertising and Programmatic advertising

With each passing year, the world of online advertising industry develops and changes at a rapid pace with more and more technologies and tools being made available for advertisers and performance marketers to dive into figuring out how to get people’s attention. The differences between Google display ads and programmatic […]

Read more: Display Network advertising and Programmatic advertising
Google Shopping’s ban on digital products: The complete guide on what not-to-do

Google Shopping’s ban on digital products: The complete guide on what not-to-do

At this point, maybe we should just create a new blog category named “Everything that Google won’t let you do anymore”, right? It’s not a surprise these days to wake up in the morning, grab your phone (because I won’t believe it if you tell me your day starts any […]

Read more: Google Shopping’s ban on digital products: The complete guide on what not-to-do
I have a FLoC of one, am I unique already?

I have a FLoC of one, am I unique already?

As you probably know and probably takes 90% of the space in your brain dedicated to the Ad Industry, for a while now, Google has been taking more and more steps on its way to guarantee its users’ privacy safety. Meaning they are taking more and more actions to prevent […]

Read more: I have a FLoC of one, am I unique already?