Deep Diving into Adwords Display & Programmatic Online Advertising

Pro-Tip: Use Extensions on Google Display Ads

Pro-Tip: Use Extensions on Google Display Ads

It may be common knowledge that adding extensions to your ads on Google search is a great way to highlight a call to action. But did you ever think of adding extensions to your Google Display Ads? Even some of the most experienced PPCs haven’t given this a second thought!  […]

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The Failures of the "Influencer Economy"

The Failures of the “Influencer Economy”

With the constant developments in online advertising and the widespread use of smartphones by young consumers, it’s no surprise that social media has become central to marketing. Since most teenagers and young adults are always on these platforms, the “influencer economy” is now more relevant than ever. Public online figures […]

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Pro-Tip: Bid For Conversions, With A Target CPA

Pro-Tip: Bid For Conversions, With A Target CPA

One of the most underrated questions out there is: What’s the best bidding optimization to use for display campaigns? This is underrated because only a few people ask it, but it is one of the easiest ways to make your campaigns successful. Or more likely to be successful, since there […]

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Pro-Tip: Recognizing the Instagram Effect on Ads

Pro-Tip: Recognizing the Instagram Effect on Ads

Today, social media is at the center of everyday life. Even before we were all forced to lock ourselves up at home, left to use computers and smartphones as our only form of contact, tech and social media took over our professional and social lives.  Social media is no longer […]

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Customer Match Now Available For Google Display Ads

Customer Match Now Available For Google Display Ads

Finding new ways to engage with users in a cost-effective way will always be relevant in the online advertising industry. Years ago, Google launched “Customer Match” which allows advertisers to make use of data, such as email addresses and phone numbers, to easily reach customers. It allows you to target […]

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