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Pro-Tip: Countdowns in Display Ads

Pro-Tip: Countdowns in Display Ads

If you’ve ever had a major sale going on, or an important launch coming soon, you know the importance of communicating this to your customers. But the most important thing is to find a way to engage with your customers and make them interact with your ads to go to […]

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Pro-Tip: Have You Tested Out Memes As Image Ads?

Pro-Tip: Have You Tested Out Memes As Image Ads?

With the boom of the use of online marketing by advertisers, users have become wary of being met with ads everywhere they look. For this reason, advertisers are resorting to creative approaches to make ads that will garner attention. We have previously advocated to test out ugly ads. But what […]

Read more: Pro-Tip: Have You Tested Out Memes As Image Ads?
Pro-Tip: Remarketing Ads May No Longer Show Up In California, By Default

Pro-Tip: Remarketing Ads May No Longer Show Up In California, By Default

Remarketing ads are a widely-used and effective form of online marketing. It enables advertisers to connect with users who have visited their websites before. This method allows advertisers to strategically place ads in search browsers or other websites. This leads to more brand awareness and reminds users who are already […]

Read more: Pro-Tip: Remarketing Ads May No Longer Show Up In California, By Default
Pro-Tip: Try & Test Truly Bizarre Ads. Yes, Bizarre.

Pro-Tip: Try & Test Truly Bizarre Ads. Yes, Bizarre.

Nowadays, most advertising has focused on a particular look. It is easy to pinpoint the characteristics of the formulas that many advertisers use to create campaigns. Especially at the high-end level.  The idea of the “Instagram Effect” consumes everything. This has a major societal effect, but we will deep dive […]

Read more: Pro-Tip: Try & Test Truly Bizarre Ads. Yes, Bizarre.
Pro-Tip: If you're going to do display, be on top of the fraud

Pro-Tip: If you’re going to do display, be on top of the fraud

If there is an open secret in the display ad industry, it is that fraud is rampant. It is everywhere, it is non-stop in display networks.  Fraud is not that much of a secret, many articles document fraud. This one, for example, shares “The Ultimate List of Click Fraud & […]

Read more: Pro-Tip: If you’re going to do display, be on top of the fraud
How Big Until You Should Also Try Programmatic Ads?

How Big Until You Should Also Try Programmatic Ads?

When working with clients, a common question that might be brought up is: When are display ads more appropriate on the Google Display Ad Network, and when does it make more sense to move to Programmatic Ads? Before diving into the detailed answer, a major fact that is worth emphasizing […]

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Pro-Tip: Try testing out... Very Ugly Ads

Pro-Tip: Try testing out… Very Ugly Ads

There are hundreds of tips in the world of online advertising. Justin Brooke has a great list that is worth checking out!  He makes various important points, such as: Leveraging in-market audiences. Pinpointing where ads are performing best and sticking to these platforms. Making sure to filter out bots.  Our favorite point […]

Read more: Pro-Tip: Try testing out… Very Ugly Ads
Display Campaign Secrets: Unknown Genders

Display Campaign Secrets: Unknown Genders

If you have used the Google Display Network to run display campaigns for years, you know that it is easy to notice various patterns. It is also noticeable that some of these patterns seem to work better than others. For example, we know that Google can determine the gender a […]

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Display Campaign Secrets: Placements, Placements, Placements

Display Campaign Secrets: Placements, Placements, Placements

Here’s an open secret among all AdWords advertisers: it’s nearly impossible to make a display campaign effective, retargeting aside. There are many reasons for this, including the fact that Google is incentivized to make it just-barely-effective-enough because that’s an easy way to get advertisers to overspend. This series of posts […]

Read more: Display Campaign Secrets: Placements, Placements, Placements