Display Campaign Secrets & Tips

How To Make Display Ads Personal Without Appearing Invasive

There's a fine line between making ads that are personal and making ads that appear to invade a user's privacy.

Pro tip: Double-check the URL before completing an official payment

What happens when users are the victims of Ad Fraud? And more specifically, how exactly could this happen?

The Drawbacks Of Influencer Marketing

It’s no secret that social media platforms are now an integral component of digital marketing. This is especially true for a platform such as Instagram that relies on visual content to put messages across. The power of social media and the reach it provides to users around the world has given rise to what we now know as an influencer economy that revolves around influencer marketing.

The Influence of Instagram On Ads

Instagram is now one of the leading social media platforms in the world and for good reason. The surprising feature Instagram has managed to pull off amidst rising competition from other social media platforms is that it’s still growing in popularity. One way to explain this would be the timeless appeal of speaking through images; the other would be a global pandemic that’s forced everyone to stay indoors and spend more time than usual on social media.

CTA Review: What users (like me) care about

Just yesterday I got this email from Forever 21 about a new bunch of Mom Jeans that they were launching. I don’t use Mom Jeans and I’m not a fan of ordering online, but the email said: “let’s see how you can combine it” and I just had to know how to combine that jean that I was never going to buy. This, my friends, is what we know as a “Call-To-Action” (CTA) Ad, and here’s a review on the user side of their use in Women’s fashion.

The Benefits of a Well-Set Frequency Cap

In my previous article, I investigated how many impressions are enough so that display ad campaigns can avoid annoying users. Today I’m going to share with you the benefits of the well-set frequency cap in programmatic advertising.

The Magic of Managed Placements

Today we are going to give you some good advice about how to do this in the best way. At the end of our study, we can define the “best practices” or the “rules of thumb” for creating placements lists. 

Pro-Tip: Use Extensions on Google Display Ads

It may be common knowledge that adding extensions to your ads on Google search is a great way to highlight a call to action. But have you considered adding extensions to your Google display ads? Even some of the most experienced PPCs haven’t given this a second thought!

The Failures of the “Influencer Economy”

With the constant developments in online advertising and the widespread use of smartphones by young consumers, it’s no surprise that social media has become central to marketing. Since most teenagers and young adults are always on these platforms, the “influencer economy” is now more relevant than ever. Public online figures are being paid from companies all over the world to snap a picture with a product and share it with thousands of followers.

Pro-Tip: Bid for Conversions With a Target CPA

One of the most underrated questions out there is: what's the best bidding optimization to use for display campaigns?

Pro-Tip: Recognizing the Instagram Effect on Ads

There is an article by Gordon Donnelly that discusses the different features in this new ad type. Donnelly points out that one of the features that bring this “Instagram Effect” to mind is that Discovery Ads make for an immersive and interactive experience.