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Display Ad Reviews

Display Ad Review: Proclaim Interactive’s award winning Ad

So the other day I was doing my pretty much daily visit to WordReference when I bumped into this Ad that I just knew I had to screenshot.

Display Ad Reviews

Ad Review: Why A Display Ad Could Be Ineffective

Most brands don't seem to see the opportunity they've been presented within the form of having users spend more time online and are guilty of creating uninspired, boring, and plain ineffective ads.

Display Ad Reviews, Display Campaigns (General), The Philosophy of Marketing

Are Typos In Ads Intentional?

If you’ve come across an ad while browsing the internet that features a glaringly obvious spelling mistake, your immediate instinct might be to check which brand the ad is from. And why shouldn’t you? An error as basic as a typo is not to be expected from reputed brands that spend a good chunk of their revenue on advertising expenditure each year.

Display Ad Design, Display Ad Reviews

That time someone sold a t-shirt on Amazon saying “Keep Calm and Knife Her”

Do you remember 2012? When awkward bangs, mustaches, and “Keep Calm and Carry On” were the main trends? Well, yes, very embarrassing, but also very true. So Michael came up with another brilliant idea: Compile a huge list of verbs to follow up the starting phrase “Keep Calm and…” and have his algorithm create very original catchy t-shirts. However, again, the human factor was not taken into consideration and so the internet (and specifically Amazon) ended up filled up with these sorts of things.

Display Ad Reviews

The Ad version of “do as I say, not as I do”

So what happens when we are going through a website and bump into this sort of Ads?

Ad Platforms, Display Ad Reviews

Are misleading Ads helping your campaigns? Spoiler alert: Probably not

So the other day I was going through a website and ran into the next Ad. Avoiding my usual annoying overthinking and analysis of Ads, at first sight, this looks completely fine, doesn’t it? Except it has a huge trap for the inexpert-in-advertising eye. My first impulse when seeing this Ad is to just go click the “Close” button, but wait, is this the right way to go? No, it’s not. Ads are just images that lead you to websites when you click on them, so what will happen when I click on the “Close” button? Exactly, not close anything and take me to this Ad’s website instead. This, my friends, is what we call a (very) misleading Ad, and here are some thoughts on it.

Ad Platforms, Display Ad Reviews

Let’s review Adalysis’s own Ad

So recently I’ve been doing some research on PPC Tools and one of my choices to review was the well-known Adalysis. Overall, my thoughts on this software were very positive and most of their users recommended it. However, this morning I was browsing through a newspaper’s website when I bumped into one of their ads.

Display Ad Design, Display Ad Reviews, Display Ads News

Ads that sell more than just a product

Ever since I was a teenager I’ve been using the same Dior perfume that I begged my father to get me for Christmas 2015: J’adore by Dior. By now, I’m not sure if I even like it anymore but neither did I when I first wanted it after seeing this Ad. Six years after the first time I saw Charlize Theron here, I still know exactly what my 14-year-old mind thought: I want, no, I need to be her.

Display Ad Reviews

Display ad review: Jerry Snyder’s Promotion

I saw a display ad the other day that was so different than any other display ad I had previously seen and noticed, that I wanted to share it and review it.

Display Ad Reviews

Display Ad Review: Become a Lord for $49.95!

While reading the other day on my phone, I saw this ad and it made me chuckle: I could become a true Scottish Lord for under $50!

Display Ad Reviews

Do fake buttons on display ads work?

Today I came across an ad that I thought was interesting and worth diving into. While reading an article (about how the pandemic has affected the cafe culture of Argentina) I saw an ad that I thought was a button because they did something I had never seen before.

Display Ad Reviews