What Can Make You Click the Ad?
It is quite obvious that the Google display ad business has been flourishing for the past few years. While visiting different websites online, you will get to see multiple ads relevant to your search history, location, and a lot of other factors. Google knows what people like and it has […]Read more: What Can Make You Click the Ad?
What Makes a Successful Google Display Ad?
Google display network (GDN) has become the largest advertising network available on the Internet today. There cannot be even a single person who doesn’t see various types of google display ads on the Internet unless he/she has been living under a rock for ages. A few days back, I also […]Read more: What Makes a Successful Google Display Ad?
Display Ad Analysis: The Makings Of A Good Display Ad
Since we spend hours upon hours together on the internet every single day, it makes sense that we come across dozens of display ads. In most cases, we tend to ignore what a display ad is trying to tell us simply by scrolling past it. This doesn’t mean that the […]Read more: Display Ad Analysis: The Makings Of A Good Display Ad
Ad Analysis: Where A Display Ad Can Go Wrong
So the other day I was on a popular entertainment website (who doesn’t love the odd piece of celebrity gossip now and then?) and I found myself falling straight into a whirlpool of Display Ads. Ever noticed how these sites tend to have many more display ads than most other […]Read more: Ad Analysis: Where A Display Ad Can Go Wrong
Ad Review: What Makes A Good Display Ad
Today let’s talk about what makes a good Display Ad. However, sometimes, to go forward, we must first take a step back. In other words, to understand what makes a good display ad, it may be imperative to first understand what doesn’t…..or how about we understand both simultaneously? I could […]Read more: Ad Review: What Makes A Good Display Ad
Ad Analysis: When A Display Ad Is Less Than Perfect
Since we spend hours online every day, it’s hardly surprising that we come across dozens of Display Ads. The ads we usually see are based on our recent Google searches and browser history. In other words, more often than not, you’ll only see ads that are tailored to your needs […]Read more: Ad Analysis: When A Display Ad Is Less Than Perfect
Ad Review: When A Display Ad Doesn’t Get It Right
Since I spend hours upon hours on the internet every day (which one of us doesn’t?), it’s not often that I notice the Display Ads that I come across online. After all, there are several of these ads on each page we visit online and it could drive us up […]Read more: Ad Review: When A Display Ad Doesn’t Get It Right
Ad Review: Analysing An Ineffective Ad
Over the past year, I may have viewed more Display Ads than I have in the years since I started actively using the internet. I come across so many ads a day in and day out that I initially believed I was tuning these out subconsciously and only focusing on […]Read more: Ad Review: Analysing An Ineffective Ad
Display Ad Review: Proclaim Interactive’s award winning Ad
So the other day I was doing my pretty much daily visit to WordReference when I bumped into this Ad that I just knew I had to screenshot: Although this Ad may seem very simple, I believe there’s actually a huge point to make out of it, along with many […]Read more: Display Ad Review: Proclaim Interactive’s award winning Ad
Ad Review: Why A Display Ad Could Be Ineffective
The past year has been a real game-changer when it comes to Digital Advertising. Brands have either found that users are showing more positive interaction with their Display Ads, or grown sick of viewing them – or an odd mixture of both. This is thanks to a global pandemic that’s […]Read more: Ad Review: Why A Display Ad Could Be Ineffective
Are Typos In Ads Intentional?
If you’ve come across an ad while browsing the internet that features a glaringly obvious spelling mistake, your immediate instinct might be to check which brand the ad is from. And why shouldn’t you? An error as basic as a typo is not to be expected from reputed brands that […]Read more: Are Typos In Ads Intentional?