Display Ads, Adwords & Programmatic Online Advertising Blog, News, Analysis & Opinion

Ad Review: Why A Display Ad Could Be Ineffective

Ad Review: Why A Display Ad Could Be Ineffective

The past year has been a real game-changer when it comes to Digital Advertising. Brands have either found that users are showing more positive interaction with their Display Ads, or grown sick of viewing them – or an odd mixture of both. This is thanks to a global pandemic that’s […]

Read more: Ad Review: Why A Display Ad Could Be Ineffective
Are Typos In Ads Intentional?

Are Typos In Ads Intentional?

If you’ve come across an ad while browsing the internet that features a glaringly obvious spelling mistake, your immediate instinct might be to check which brand the ad is from. And why shouldn’t you? An error as basic as a typo is not to be expected from reputed brands that […]

Read more: Are Typos In Ads Intentional?
That time someone sold a t-shirt on Amazon saying “Keep Calm and Knife Her”

That time someone sold a t‑shirt on Amazon saying “Keep Calm and Knife Her”

Why would we use such a clickbait headline if it wasn’t, right? So it all started when, in 2017, people started seeing these Ads and buying crazy specific shirts. So, all of a sudden, people were wearing shirts that said things like “Never underestimate a Mother who listens to Iron […]

Read more: That time someone sold a t‑shirt on Amazon saying “Keep Calm and Knife Her”
The Ad version of “do as I say, not as I do”

The Ad version of “do as I say, not as I do”

If I asked 100 people to describe the last year and a half with three words then probably the most popular ones would be “pandemic, covid, and MASKS”, wouldn’t they? Because pretty much everyone now has this pandemic mindset that definitely involves many things that our previous lives did not, […]

Read more: The Ad version of “do as I say, not as I do”
Are misleading Ads helping your campaigns?  Spoiler alert: Probably not

Are misleading Ads helping your campaigns? Spoiler alert: Probably not

So the other day I was going through a website and ran into the next Ad:  Avoiding my usual annoying overthinking and analysis of Ads, at first sight, this looks completely fine, doesn’t it? Except it has a huge trap for the inexpert-in-advertising eye. My first impulse when seeing this Ad […]

Read more: Are misleading Ads helping your campaigns? Spoiler alert: Probably not
Let's review Adalysis's own Ad

Let’s review Adalysis’s own Ad

So recently I’ve been doing some research on PPC Tools and one of my choices to review was the well-known Adalysis. Overall, my thoughts on this software were very positive and most of their users recommended it. However, this morning I was browsing through a newspaper’s website when I bumped […]

Read more: Let’s review Adalysis’s own Ad
Ads that sell more than just a product

Ads that sell more than just a product

  Ever since I was a teenager I’ve been using the same Dior perfume that I begged my father to get me for Christmas 2015: J’adore by Dior. By now, I’m not sure if I even like it anymore but neither did I when I first wanted it after seeing […]

Read more: Ads that sell more than just a product
Display ad review: Jerry Snyder's Promotion

Display ad review: Jerry Snyder’s Promotion

I saw a display ad the other day that was so different than any other display ad I had previously seen and noticed, that I wanted to share it and review it. I was on my phone and, voilà, this ad appeared: Ooooh, Jerry Snyder was promoted! He’s now a […]

Read more: Display ad review: Jerry Snyder’s Promotion
Display Ad Review: Become a Lord for $49.95!

Display Ad Review: Become a Lord for $49.95!

While reading the other day on my phone, I saw this ad and it made me chuckle: I could become a true Scottish Lord for under $50! So, this ad stands out in a few ways: First, it is being displayed on a page which is designed in a way so […]

Read more: Display Ad Review: Become a Lord for $49.95!
Do fake buttons on display ads work?

Do fake buttons on display ads work?

Today I came across an ad that I thought was interesting and worth diving into. While reading an article (about how the pandemic has affected the cafe culture of Argentina) I saw an ad that I thought was a button because they did something I had never seen before. The […]

Read more: Do fake buttons on display ads work?
Ads Acknowledging That They're Retargeting: Creepy or Not?

Ads Acknowledging That They’re Retargeting: Creepy or Not?

Remarketing (or “retargeting” as Google calls it) can be creepy. Ads following you around? Algorithms knowing all about you and predicting what you want to hear or buy? It is creepy, for many reasons, perhaps because we don’t want to admit that we are that predictable because that admission makes […]

Read more: Ads Acknowledging That They’re Retargeting: Creepy or Not?