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Display Ads in Which Parody Meets Reality

Display Ads in Which Parody Meets Reality

Hot off the press: while reading a newspaper’s website on my phone, scrolling down, down, down, and I see this ad:     No, not the spammy supermarket ad on the top nor the bank ad on the bottom, but the big one in the middle. Note that the Spanish text […]

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Typos in ads: Incompetence or Strategic?

Typos in ads: Incompetence or Strategic?

Here’s what I used to think long, long ago, before I dipped my toes into the real-world: When I see something stupid that means that someone, somewhere, made a stupid decision. That feels like common sense, almost even tautological. If it is stupid, then someone did something stupid. Oh, if […]

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Display Ads As Signalling: A BBC Ad

Display Ads As Signalling: A BBC Ad

I was reading online the other day and I saw a display ad (not from AdWords, but I didn’t inspect the source to see which network it was) for the BBC. Let’s see if what stands out to me also stands out to you. Look at this screenshot I took: […]

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Great Ad Finds: Simpli.Fi's Display Ads

Great Ad Finds: Simpli.Fi’s Display Ads

It’s always worth it to call attention to well-done ads you see while surfing the internet. And this ad I saw last night from Simpli.fi was awesome: Let’s discuss why. First, it’s very on-target. I spend far too much time Googling and reading about display and programmatic ads so they […]

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Pro-Tip: Try testing out... Very Ugly Ads

Pro-Tip: Try testing out… Very Ugly Ads

There are hundreds of tips in the world of online advertising. Justin Brooke has a great list that is worth checking out!  He makes various important points, such as: Leveraging in-market audiences. Pinpointing where ads are performing best and sticking to these platforms. Making sure to filter out bots.  Our favorite point […]

Read more: Pro-Tip: Try testing out… Very Ugly Ads