How Would Thomas Hobbes PPC?
Thomas Hobbes–whose dark world view argued for the brutality of the world around us and the necessity of civilization–would have been quite a PPC manager running an Google Ads account. I would hire him, at least: Plato’s too-perfect-in-theory campaigns would probably collapse under the weight of reality, Wittgenstein would probably […]Read all
How would Aristotle PPC? (Part I)
The burning question of “If Aristotle were an online marketer doing PPC & SEM running Google Adwords campaigns, what strategies would he use?” is a question almost as pressing as wondering the same for Seneca. Addressing this question, while of pressing urgency, will requires a series of articles due to […]Read all
How would Seneca PPC?
Ah, Seneca! Widely remembered as the Founding Father of Greek stoicism. Often forgotten as the richest man in ancient Rome. Bringing these two together, he embodies the classic version of the thinker-billionaire that, say, Peter Thiel aspires to in our modern world. How, I know what question has been haunting […]Read all