How Would Karl Popper PPC?
Karl Popper is remembered today mostly for two things: as a historian of science whose idea of “falsification” influenced modern scientific thought, and also for his political “open society” ideas that influenced George Soros among others. He’s less widely remembered as Wittgenstein’s cousin, as well as being an Austrian Jewish thinker […]Read all
How Would Thomas Hobbes PPC?
Thomas Hobbes (whose dark world view argued for the brutality of the world around us and the necessity of civilization) would have been quite a PPC manager running a Google Ads account. I would hire him. Plato’s too-perfect-in-theory campaigns would probably collapse under the weight of reality, Wittgenstein would probably […]Read all
How Would Aristotle PPC? (Part I)
The burning question of, “If Aristotle were an online marketer doing PPC & SEM running Google Adwords campaigns, what strategies would he use?” is a question almost as pressing as wondering the same for Seneca. Addressing this question requires a series of articles because Aristotle wrote deeply and subtly on […]Read all
How Would Seneca PPC?
Ah, Seneca! Widely remembered as the Founding Father of Greek stoicism. Often forgotten as the richest man in ancient Rome. Bringing these two together, he embodies the classic version of the thinker-billionaire that, say, Peter Thiel aspires to in our modern world. How, I know what question has been haunting […]Read all