Deep Diving into Adwords Display & Programmatic Online Advertising

A Gentle Introduction to TikTok Advertising

A Gentle Introduction to TikTok Advertising

TikTok has been growing quickly these past couple of years, reaching a peak this summer at around 800 million monthly active users. As millennials and Gen Z-ers are stuck at home social distancing, they have resorted to the app to make goofy videos or dance along to popular songs. At […]

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Great Ad Finds: Simpli.Fi's Display Ads

Great Ad Finds: Simpli.Fi’s Display Ads

It’s always worth it to call attention to well-done ads you see while wurfing around the Internet, and this ad I saw last night from Simpli.fi was awesome: Let’s discuss why. First, it’s very on-target. I spend far too much time Googling and reading about display and programmatic ads so […]

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Looking at Summer Ad Trends

Looking at Summer Ad Trends

We’ve said it before and we’ll continue to say it: testing and exploring are the ideal ways to find the tactics that will best fulfill your online advertising needs. We have so many tools at our disposal, and trends that continuously change, that it’s sometimes hard to pinpoint how to […]

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You Won't Believe What Google Banned—It's Clickbait!

You Won’t Believe What Google Banned—It’s Clickbait!

Clickbait, we’re all familiar with it. You’re scrolling through a website when you see “learn the easy way Kyle lost 20 pounds in two weeks” or “you won’t believe what happened when…” only to click on the link and find out that what happened was completely different. It was normal […]

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Pro-Tip: Recognizing the Instagram Effect on Ads

Pro-Tip: Recognizing the Instagram Effect on Ads

Today, social media is at the center of everyday life. Even before we were all forced to lock ourselves up at home, left to use computers and smartphones as our only form of contact, tech and social media took over our professional and social lives.  Social media is no longer […]

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