Tabinda S

Since online shopping and the time people spend on social media have increased tremendously, this article will discuss how social media comments affect a consumer’s purchasing behavior.

Do you want to save your business from being scrambled amid digital uncertainty? This article will discuss how first-party data is the most effective way through which you can build your business’ digital resilience.

In this article, we will discuss the new ways of advertising, i.e., metaverse, to engage with existing and new customers.

This article will discuss the Instagram user stats, demographics, and marketing in detail.

Over time, there became a spread of scam ads on Facebook in Australia. This caused the Australian Competition and Consumer Commission to take legal action against it. Read this article to get full details of the issue.

In this article, we will discuss Microsoft’s idea of running ads on Xbox games.

In this article, we will analyze an ad mainly through the aspect of emotional marketing.

Amazon has always been one of the more dominant organizations in the market. In this article, we will talk about how Amazon is making the biggest contribution to the US e‑commerce channel ad market and how it is affecting the current digital marketing ecosystem. 

This article will talk about how we should define (or perhaps redefine!) the term “Cookieless” to find a solution to the existing problems in the digital world.

In this article, we will talk about how Snapchat’s revenue warning has affected the entire digital media industry.

In this article, we will talk about how the podcast is expanding continuously and now it is expected to account for one-third of digital audio ad spending in the US.