Display Ads, Adwords & Programmatic Online Advertising Blog, News, Analysis & Opinion

Tabinda S
Tabinda has been writing since forever, and it seems that her educational background in Economics, politics, management sciences, and psychology has given her an incredibly deep and comprehensive approach when it comes to display ads and PPC.
Factors to Determine Whether a Display Ad Is Good Enough Or Not?
3 minutes

Factors to Determine Whether a Display Ad Is Good Enough Or Not?

In this article, I’ll talk about those key factors which help determine whether a display ad is good enough or not with a detailed analysis of a specific display ad.

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What Challenges Are Advertisers Facing With Ad Measurement in 2022?
3 minutes

What Challenges Are Advertisers Facing With Ad Measurement in 2022?

Ad measurement has a critical role to play in media buying, optimization, and planning. The question that needs to be addressed is “what challenges is the industry facing in ad measurement? and “How is everything regarding ad measurement going to change in 2022?”

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Analysis of Current Industry Challenges with Identity Resolution
2 minutes

Analysis of Current Industry Challenges with Identity Resolution

Many recent changes in the digital world have caused the industry to face challenges with identity resolution. While marketers ponder on the causes of these changes, they are also trying to find different ways to deal with it.

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How to Generate Home Improvement Leads Using Google Ads?
3 minutes

How to Generate Home Improvement Leads Using Google Ads?

Google ads is one of the most effective ways to sell a service to the right targeted audience. It can help you get exclusive leads, however, you should know all the tips and tricks to make it work.

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How Can A Digital Display Ad Go Wrong?
3 minutes

How Can A Digital Display Ad Go Wrong?

A digital display ad is the most vital tool that can help your business target your audience, get a higher ROI, and create brand awareness. If you don’t do it right, you will lose a lot of golden opportunities that can help your business grow.

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How Identity Resolution Is Both a Challenge and an Opportunity in the Programmatic Landscape?
3 minutes

How Identity Resolution Is Both a Challenge and an Opportunity in the Programmatic Landscape?

Identity resolution helps marketers have access to the data from multiple platforms to get a complete picture. The more data they get, the more it helps them personalize their campaigns. However, identity resolution has become a challenge as well with the increase in the consumer’s sentiments regarding their privacy

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Twitch creates an Ad Incentive Program for its users
3 minutes

Twitch creates an Ad Incentive Program for its users

Twitch has introduced an Ad Manager for the creators to enable them to set their ad schedule. This way, they can focus more on the ad copy and ad creative to create unique content.

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How to Prevent Digital Ad Fraud Loss?
3 minutes

How to Prevent Digital Ad Fraud Loss?

Digital media is suffering because of the increase in ad fraud worldwide. It affects both the advertisers and consumers of digital media content. Advertisers suffer from ad fraud losses because their ads don’t reach the right target audience at the right time. This way, the lack of awareness affects the […]

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US Programmatic Digital Display Ad Spending 2022
3 minutes

US Programmatic Digital Display Ad Spending 2022

Digital advertising is constantly evolving.  It is like a machine that works to optimize the digital campaign. It has transformed the way of buying and selling digital display ad space. There is no other area that could advance like programmatic advertising in these recent years. 

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Switch from FLOCs to the Topics API by Google
2 minutes

Switch from FLOCs to the Topics API by Google

Google announced that it will be replacing third-party cookies with FLOCs (Federated Learning of Cohorts) early last year. According to Google, it was the future of the digital world as it doesn’t rely on tracking systems to get data of the users. Now, it has been mentioned that it won’t […]

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How GDPR Has Affected Advertisers and Users Negatively
2 minutes

How GDPR Has Affected Advertisers and Users Negatively

For years, privacy has been one of the most highlighted concerns of consumers. The publishers were getting away with their stalking behavior in the past but after the GDPR (General Data Protection Regulation) got approved by the EU in 2016, it provided users with the basic rights of their data […]

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Tabinda S
Tabinda has been writing since forever, and it seems that her educational background in Economics, politics, management sciences, and psychology has given her an incredibly deep and comprehensive approach when it comes to display ads and PPC.