Factors to Determine Whether a Display Ad Is Good Enough Or Not?
In this article, I’ll talk about those key factors which help determine whether a display ad is good enough or not with a detailed analysis of a specific display ad.Read all
What Challenges Are Advertisers Facing With Ad Measurement in 2022?
Ad measurement has a critical role to play in media buying, optimization, and planning. The question that needs to be addressed is “what challenges is the industry facing in ad measurement? and “How is everything regarding ad measurement going to change in 2022?”Read all
Analysis of Current Industry Challenges with Identity Resolution
Many recent changes in the digital world have caused the industry to face challenges with identity resolution. While marketers ponder on the causes of these changes, they are also trying to find different ways to deal with it.Read all
How to Generate Home Improvement Leads Using Google Ads?
Google ads is one of the most effective ways to sell a service to the right targeted audience. It can help you get exclusive leads, however, you should know all the tips and tricks to make it work.Read all
How Identity Resolution Is Both a Challenge and an Opportunity in the Programmatic Landscape?
Identity resolution helps marketers have access to the data from multiple platforms to get a complete picture. The more data they get, the more it helps them personalize their campaigns. However, identity resolution has become a challenge as well with the increase in the consumer’s sentiments regarding their privacyRead all
Twitch creates an Ad Incentive Program for its users
Twitch has introduced an Ad Manager for the creators to enable them to set their ad schedule. This way, they can focus more on the ad copy and ad creative to create unique content.Read all
How to Prevent Digital Ad Fraud Loss?
Digital media is suffering because of the increase in ad fraud worldwide. It affects both the advertisers and consumers of digital media content. Advertisers suffer from ad fraud losses because their ads don’t reach the right target audience at the right time. This way, the lack of awareness affects the […]Read all
US Programmatic Digital Display Ad Spending 2022
Digital advertising is constantly evolving. It is like a machine that works to optimize the digital campaign. It has transformed the way of buying and selling digital display ad space. There is no other area that could advance like programmatic advertising in these recent years.Read all
Switch from FLOCs to the Topics API by Google
Google announced that it will be replacing third-party cookies with FLOCs (Federated Learning of Cohorts) early last year. According to Google, it was the future of the digital world as it doesn’t rely on tracking systems to get data of the users. Now, it has been mentioned that it won’t […]Read all
How GDPR Has Affected Advertisers and Users Negatively
For years, privacy has been one of the most highlighted concerns of consumers. The publishers were getting away with their stalking behavior in the past but after the GDPR (General Data Protection Regulation) got approved by the EU in 2016, it provided users with the basic rights of their data […]Read all