Display Ads, Adwords & Programmatic Online Advertising Blog, News, Analysis & Opinion

Eve Ihasz

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Eve I
Eve is The Consummate Student, never stopping learning no matter what. Deep diving into lots of fields until she becomes an expert--like with running Google Ad campagins. "Learning new things is always an adventure and I'd never say no for a good one," she likes to say.
PPC meme fun: On what Google Ad Reps really do
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PPC meme fun: On what Google Ad Reps really do

Monday’s PPC fun, enjoy :) 

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PPC Meme Fun: On Google Removing Most Search Terms
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PPC Meme Fun: On Google Removing Most Search Terms

I was bored this morning and I wanted to make a meme. I just made these. Which one do you all prefer? :) 

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Banner Tool Reviews: How is Flexitive's Banner Tool Different From All Others?
3 minutes

Banner Tool Reviews: How is Flexitive’s Banner Tool Different From All Others?

In my last piece, I started a series about ad creation software and I defined the methodology I’m going to use to explore the differences between the most popular banner tools. Today, we’re going to use that system to see how our next subject, Flexitive, is different from other ad […]

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Bannersnack: The Tool To Create Lots of Display Ads At Once
4 minutes

Bannersnack: The Tool To Create Lots of Display Ads At Once

In my earlier piece A cure for banner blindness, we talked about how to avoid banner blindness. One solution to it which we discussed is to use well-designed banners in Programmatic Advertising. After re-reading my article, I started to wonder to myself if it’s essential to hire an expensive designer […]

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Where Is the Boundary Between Ads That Are Clickbait and Those That Aren’t?
3 minutes

Where Is the Boundary Between Ads That Are Clickbait and Those That Aren’t?

Upon re-reading my colleague Fernanda’s article about the fact that Google recently forbade (is that even a word?) ads that are obviously clickbaity, I started to wonder to myself at the oddest hours: “what is up with clickbait?” How can we identify a clickbait advertisement?  Are there recipes for clickbait […]

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A Cure for Banner Blindness
2 minutes

A Cure for Banner Blindness

Recently I noticed that I started to ignore Google Display Ads and Banners on websites. I wondered if this was happening with others as well? I started to research what is causing this and finally, I found it on Wikipedia.   This phenomenon is called banner blindness or banner noise. But […]

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The Placebo Effect of Google Ads Settings
3 minutes

The Placebo Effect of Google Ads Settings

A few days ago, my colleague Morgan and I had an interesting conversation about Google Ads’ personalization settings page. I started to wonder when you change these settings, do you truly have an influence over which kinds of Google Display Ads appear on your websites? In this conversation, Morgan told […]

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The Beauty of the Ugly E-commerce Display Ads
3 minutes

The Beauty of the Ugly E‑commerce Display Ads

Lately, I’ve seen a lot of cheap-looking e‑commerce ads, they keep appearing everywhere! So, I thought about a life-changing question: why do so many ads have to look so ugly and simple? I searched for clues to try to unravel the mystery of life, and suddenly a new thought popped […]

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Key Insights learned from Dr Augustine Fou on Fraudvertising
2 minutes

Key Insights learned from Dr Augustine Fou on Fraudvertising

Today we’re going to talk about fake websites. I read an interesting article written by Dr. Augustine Fou on Forbes. He has over 25 years of experience as a digital marketer and now audits campaigns for fraud. In digital advertising, marketers spend millions of dollars on ads. The question is, is […]

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The Magic of Managed Placements
2 minutes

The Magic of Managed Placements

Recently, I’ve been creating placement lists for Google Display Ad campaigns. I use different keyword phrases then compare the results. I do this a lot, sometimes I even dream about it…  Today we are going to give you some good advice about how to do this in the best way. At […]

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Eve I
Eve is The Consummate Student, never stopping learning no matter what. Deep diving into lots of fields until she becomes an expert--like with running Google Ad campagins. "Learning new things is always an adventure and I'd never say no for a good one," she likes to say.