Display Ads Intro

Display Ads As Signalling: A BBC Ad

I was reading online the other day and I saw a display ad (not from AdWords, but I didn't inspect the source to see which network it was) for the BBC. Let's see if what stands out to me also stands out to you.

What is Ad Fatigue?

Ad fatigue is an important concept to keep in mind for display ads. In short, it is when people in your target market see the same ad of yours again and again. It results in fatigue because the ad goes from subconscious messaging to conscious frustration!

What is the LUMAscape List of Online Advertising Companies?

Do you know about the “LUMAscape”? Let’s take a peek.

Excellent Intro to Responsive Ads on Display Campaigns

Do you want to learn more about responsive display ads? Our friends at the quality PPC firm Surfside have a video that is a great starter for learning how to navigate these responsive ads.