Business

This Week In Digital Advertising Data (April 14th 2023)

Let’s see what this week’s numbers say about online advertising, shall we?

Understanding the Importance of Context in Advertising and Consumers’ Preferences

This article will discuss the importance of contextually relevant ads and consumers’ preferences.

Potential TikTok Ban: Where Would Advertisers and Users Go?

In this article, we will discuss the switch that users and advertisers will make after TikTok disappears.

Why Is It Not the Right Time for Google and YouTube to Drift Apart?

This article will discuss the current market positions of both Google and YouTube to show why it is not an appropriate time for them to drift apart.

Analysis of a Click-Worthy Display Ad

In this article, we will have a detailed discussion of a click-worthy social display ad.

US Online Media Spend In 2022 and a Complete Picture for 2023

This article will discuss the total spending on online media in 2022 and a detailed analysis and estimate for 2023.

Best Practices for Marketers to Scale Ads Everywhere

This article will discuss the best practices that can help marketers scale ads everywhere.

Which Digital Platforms Will Marketers Prefer to Invest In This Year?

This article will discuss the digital platforms marketers will consider for investment this year.

Apple’s Future as an Advertising Player in 2023

This article will discuss how Apple will become the most impactful advertising player in 2023.

How Is the 1-second Attention Span of Gen Zs Important for Marketers?

In this article, we will discuss the importance of the 1-second attention span of Gen Zs for marketers.

Biggest Consumer Behavior Trend That Will Shape Retail In 2023

This article will discuss the biggest consumer behavior trends that will define retail in the upcoming year, 2023.