Dane

As for those of you who do not know what antitrust laws are, make sure you pay attention to the below before we dive deep into Google’s involvement over antitrust laws. Antitrust laws are a set of state and federal laws designed to ensure that businesses compete fairly. Antitrust laws […]

The times where Google Advertising began with simple text ads nearly 20 years ago is long gone, Traditional, static ad formats are no longer sufficient. Great advertisers are always looking for new ways to engage with their audience and grow their brand. Great advertising and storytelling is a form of […]

Facebook says that they are doing their best to improve ad transparency and election integrity throughout their ad campaigns with regard to Ads about Social Issues, Elections, or Politics. In order to achieve this, Facebook has put in safeguards to ensure that anyone running advertising about social issues, elections, or […]

It’s no secret that social media and other internet platforms can be used to reach highly targeted audiences with the material you want them to view simpler than ever before. This benefits both the advertiser and the casual internet surfer in many cases: as advertisers, we are able to fine-tune […]

The majority of paid digital marketing is based on an auction model, in which marketers compete for the right to show their advertising to a specific audience.  Each advertiser submits a bid for the auction that indicates the highest amount of money they are ready to pay.  To determine which […]

From the ancient times to the present, Greece has been the home of numerous significant historical events and figures who have shaped the country’s history and influenced the world’s trajectory.  The foundations of modern civilization were laid by people with talent, inspiration, and vision. Some things never change, even if […]

As PPC advertisers we desire to have a higher click through rate on our ad campaigns… which’s natural to us As you may already know click-through rate is measured by the number of clicks divided by the number of impressions your ad campaign is getting. As creative as we try to […]

Okay let’s face it, The demand for display advertising is dying… Remember the times when display advertisements used to be the thing and you couldn’t wait to start creating your own banner ads and start testing out their reach, conversions, and performance? The times where you could reach thousands of […]

Talk around town is that Google is revising its advertising policies allowing crypto wallets and exchanges to advertise on their networks starting from August. Is there any truth to this? So before we dive in any deeper on this topic let’s clear some basic terms out of the way. What […]

Advertisers today have endless ways to connect with potential customers through various methods of online advertising. From running Display Advertising to Search engine advertising I bet you have tried all the tips and tricks under your sleeve to get in front of your customers. However, trying too hard to get […]

With each passing year, the world of online advertising industry develops and changes at a rapid pace with more and more technologies and tools being made available for advertisers and performance marketers to dive into figuring out how to get people’s attention. The differences between Google display ads and programmatic […]